From strategy to transaction in African markets
AfriCand Consulting is an Abidjan-based firm that brings together three businesses: strategy consulting, studies and research, and trading and sales. One partner to understand an African market, decide and do business there.
A young firm, built for execution
Founded in Abidjan in 2026, AfriCand was born from a simple observation: most firms stop at the report, and traders do not do studies. In between, companies and investors are left alone at the moment that matters most.
We connect analysis and action. Our research practice produces the reliable information that is missing, our strategy work turns it into decisions, and our commercial teams carry them out on the ground, through to the transaction.
Understand, decide, sell
Studies and research
The reliable information African markets lack, built from official sources and field work.
Learn more →Strategy consulting
Clear, costed choices: where to go, how, with whom and in what order.
Learn more →Trading and sales
Commercial execution: buyers, distributors, representation and trading operations.
Learn more →A partner on every engagement
Jean Élie N'Goran
Strategy, market entry, international relations
Victoire Mavoungou
Entry strategy, market studies, SME investment readiness
Julien Leroy
Investment, development finance institutions
Hamed Ouattara
Data, market intelligence, digital
More than 20 independent consultants who know African markets
Sector experts and country specialists, brought in engagement by engagement as each mandate requires. They contribute on-the-ground knowledge of markets, value chains and decision makers, coordinated by an AfriCand partner.
What guides our work
Sourced facts
We work with recent official sources and state where every figure comes from.
The ground
Conclusions are checked on site, with market players.
Execution
Every recommendation is designed to be implemented, and we can implement it with you.
Confidentiality
We never name a client or a transaction without written consent.
From Abidjan, eleven African markets and corridors to Europe, Brazil and China
- West Africa: Côte d'Ivoire, Senegal, Burkina Faso, Ghana, Nigeria, Benin
- North Africa: Morocco, Tunisia, Egypt
- East and Southern Africa: Mauritius, Zimbabwe
- International corridors: Europe, Brazil, China
Business office
XL Building, 7e étage
Plateau, Abidjan
Operations office
Immeuble Baraka Luxury, 3e étage, D1
Cocody Nouveau CHU, Abidjan
Côte d'Ivoire
Let's work together
A study, a strategy or a commercial operation in Africa: let's talk.