Strategy consulting
Choosing where to go, how to get there and with whom: we help leaders turn an African ambition into a costed, executable plan.
Talk to usA strategy is only worth what it delivers on the ground
Plans designed far from the market often fail on simple realities: the wrong partner, a misunderstood legal framework, a distribution channel that does not yet exist.
Our strategy work starts from real market constraints, draws on our research practice and prepares commercial execution from day one. Every recommendation comes with its conditions for success and its risks.
Our offer
Entry and expansion strategy
Choice of countries, entry mode and timing.
Partner selection
Criteria, shortlisting and vetting of local partners, distributors or co-investors.
Project structuring
Setting up a project: scope, stakeholders, phasing, financing needs.
Investment decision support
Opportunity analysis, scenarios and recommendations for an investment committee.
Business plan
Commercial assumptions, financial model and 12- and 36-month action plan.
Four steps, with deliverables at each stage
Diagnosis
Starting point, ambition and constraints of the business.
Options
Scenarios compared on explicit criteria: market, risk, cost, timing.
Recommendation
One preferred option, costed, with its conditions for success.
Roadmap
Execution plan, responsibilities and tracking indicators, with optional hand-over to our commercial teams.
Who we work with
- Leadership teams of African, North African or European companies
- Multi-country groups reshaping their footprint
- Investors preparing a decision
- Public or private project sponsors
Fixed fee or mandate
Fixed fee for strategy work; for sourcing, a mandate with a fee at launch and a success fee.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Regional expansion
Choosing the right countries in the right order: we prioritise markets with the AfriCand 52-market index and coordinate successive entries.
Learn more →Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →Studies and research
Market, sector and feasibility studies built on recent official sources and field checks, so that decisions rest on facts rather than impressions.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.