Trading and sales
Bringing products to market and finding buyers: AfriCand acts as a commercial intermediary between West Africa, North Africa and Europe.
Talk to usBetween producer and buyer, a reliable intermediary is often missing
Many African producers have volumes but no identified buyers; many foreign buyers look for suppliers but do not know whom to trust. Deals fail on trust, quality, logistics or payment.
AfriCand connects both sides. The market knowledge built by our research practice allows us to vet counterparties, frame commercial terms and follow the transaction through to delivery.
Our offer
Product trading
Trading operations on products and volumes agreed with our partners.
Buyer search
Identification and qualification of buyers for African producers and processors.
Supplier sourcing
Sourcing of vetted suppliers for buyers in North Africa, Europe or Africa.
Go-to-market
Positioning, pricing, packaging and sales channels for a product in a new market.
Transaction follow-up
Coordination of quality, logistics, documentation and payments.
Four steps, with deliverables at each stage
Qualify
Product, volumes, quality, target price and regulatory constraints.
Identify counterparties
Shortlisted and vetted buyers or suppliers.
Negotiate
Commercial terms, incoterms, payment and quality-control arrangements.
Execute
Follow-up of the transaction through to delivery and payment.
Who we work with
- African producers, cooperatives and processors
- Importers and distributors in North Africa and Europe
- Manufacturers seeking raw materials or new outlets
- Brands launching a product in West Africa
Representation or sales mandate
A fixed fee and a variable component linked to commercial results.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Commercial representation
A local commercial presence without opening a subsidiary: AfriCand represents your brand, prospects decision makers and follows your opportunities through to signature.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.