Three businesses, twelve areas of expertise
From market study to contract signature: choose the entry point that fits your need, and we carry it through to results.
Studies and research
The reliable information African markets lack, built from official sources and field work.
Studies and research
Market, sector and feasibility studies built on recent official sources and field checks, so that decisions rest on facts rather than impressions.
Learn more →Economic intelligence
Anticipate rather than react: we track the decision makers, regulations, risks and opportunities that matter in your African markets.
Learn more →Market intelligence
Know your market continuously: size, prices, competitors, trade flows and distribution channels, tracked over time and delivered as dashboards.
Learn more →Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →Strategy consulting
Clear, costed choices: where to go, how, with whom and in what order.
Strategy consulting
Choosing where to go, how to get there and with whom: we help leaders turn an African ambition into a costed, executable plan.
Learn more →Regional expansion
Choosing the right countries in the right order: we prioritise markets with the AfriCand 52-market index and coordinate successive entries.
Learn more →Investor sourcing
Connecting the right projects with the right investors: we identify and qualify projects that fit your mandate, and prepare files before the first meeting.
Learn more →SME investment readiness
Making an SME investable, then presenting it to the right investors or funding windows: diagnosis, structuring, file and introductions.
Learn more →SME digital transformation
Turning digital into a growth lever for SMEs: diagnosis, roadmap, tool selection and support through to real use.
Learn more →Trading and sales
Commercial execution: buyers, distributors, representation and trading operations.
Trading and sales
Bringing products to market and finding buyers: AfriCand acts as a commercial intermediary between West Africa, North Africa and Europe.
Learn more →Commercial representation
A local commercial presence without opening a subsidiary: AfriCand represents your brand, prospects decision makers and follows your opportunities through to signature.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →Formats suited to each business
Fixed-fee engagement
A scope, a timeline and a deliverable agreed upfront, with a presentation to your team.
Fixed fee or mandate
Fixed fee for strategy work; for sourcing, a mandate with a fee at launch and a success fee.
Representation or sales mandate
A fixed fee and a variable component linked to commercial results.
Not sure where to start?
A first call helps scope the need and the right format.