Strategy consulting · Studies and research · Trading and sales · Abidjan
From strategy to transaction in African markets
Discover AfriCandAfrica Outlook 2027: 52 African markets ranked, from opportunity to execution
What close to 50 investors need to enter West Africa
Morocco and Tunisia to Côte d'Ivoire: getting market entry right
Tanger Med, Simandou, Glo-Djigbé: why some projects get delivered
We advise, we research and we sell: one partner to understand an African market, decide and do business there.
Three businesses, one goal: getting your deals done in Africa
Most firms stop at the report; traders do not do studies. AfriCand links the two: the analysis that informs the decision, and the commercial execution that turns it into revenue.
Studies and research
Market and sector studies, feasibility studies, field surveys and economic intelligence notes, sourced and verified.
Learn more →Strategy consulting
Entry and expansion strategy, choice of countries and partners, project structuring and support for investment decisions.
Learn more →Trading and sales
Trading and marketing of products, brand representation, finding buyers and distributors between West Africa, North Africa and Europe.
Learn more →The world is turning to Africa. We open its markets to you.
From Abidjan, AfriCand connects companies and investors from Europe, Brazil, China and North Africa with African markets: we understand the markets, we master the regulations and we support your set-up.
Understand the markets
Market studies, economic intelligence and our 52-market index: prices, distribution channels and players, measured before any capital is committed.
Master the regulations
OHADA business law shared by 17 states, the WAEMU common external tariff, AfCFTA, tax and formalities: a clear framework, with our legal partners.
Set up and sell
Vetted partners, commercial representation, distribution and trading: a local presence, from the first meeting through to signature.
52 African markets ranked: where to invest in 2027
Our index scores each market from 0 to 100 on six pillars and 18 indicators from the IMF, the World Bank and rating agencies. Morocco ranks 3rd, Côte d'Ivoire 10th and Tunisia 11th.
AfriCand Africa Outlook 2027
Twelve parts, an index ranking 52 markets, six case studies and the expectations of close to 50 investors.
Seychelles, Mauritius and Morocco on top: what the AfriCand index shows
Six pillars, 18 indicators, sensitivity tests: 45 of 52 ranks are robust.
Get the report → West AfricaWhat close to 50 investors told us: the right people, OHADA, market entry
Spanish, German, Nigerian and Moroccan investors, interviewed June to September 2026.
Read more →Morocco and Tunisia to Côte d'Ivoire: culture, introductions and market reality
Why so many North African firms fail at first contact, and how to avoid it.
Read more → GuineaSimandou: 28 years from discovery to first ore
What this giant project teaches investors about time, infrastructure and execution.
Read more →Glo-Djigbé: an industrial zone as an entry point for manufacturers
Processing locally rather than exporting raw: the model and what it takes.
Read more →Areas of expertise
Studies and research
Market and sector studies, feasibility studies, field surveys and economic intelligence notes.
Economic intelligence
Strategic and regulatory monitoring, decision-maker mapping, partner vetting and country risk analysis.
Market intelligence
Market size, trade flows, prices, competitors and distribution channels, tracked over time.
Strategy consulting
Entry and expansion strategy, choice of countries and partners, project structuring and support for investment decisions.
SME digital transformation
Digital maturity diagnosis, roadmap, tool selection and support through to real use.
SME investment readiness
Investability diagnosis, business plan, structuring the need and introductions to financiers.
Trading and sales
Trading and marketing of products, finding buyers and suppliers between West Africa, North Africa and Europe.
Market entry
Market, competition and OHADA framework, choice of entry mode and identification of vetted local partners.
Commercial representation
AfriCand represents your brand locally, prospects decision makers and follows opportunities through to signature, without a subsidiary.
Distribution networks
Mapping and vetting of distributors, contract structuring (exclusivity, targets) and a network activation plan.
Regional expansion
Country prioritisation with the AfriCand 52-market index, entry sequencing and coordination of local partners.
Investor sourcing
Identification and qualification of projects and companies that fit your mandate, with OHADA support for due diligence.