Market intelligence
Know your market continuously: size, prices, competitors, trade flows and distribution channels, tracked over time and delivered as dashboards.
Talk to usA one-off study ages fast; the market moves every month
Prices, imports, competitors and sales channels change fast in West Africa. A commercial decision based on figures from two years ago leads to wrong prices, wrong stock levels or wrong partners.
Our market intelligence tracks your key indicators over time. We use official customs and trade statistics, price surveys and our field interviews to give you an up-to-date reading of your market.
Our offer
Market sizing
Size, growth and segments, with explicit and sourced assumptions.
Trade flows
Imports and exports by product, country of origin and market share, from official data.
Competitive monitoring
Players, offers, prices, positioning and competitor moves.
Prices and distribution channels
Price surveys, margins and how channels work, from wholesaler to point of sale.
Sector dashboards
Indicators tracked monthly or quarterly, with analyst commentary.
Four steps, with deliverables at each stage
Choose the indicators
The figures that truly drive your commercial decisions.
Build the base
Collection of official data and field surveys.
Track
Regular updates and consistency checks.
Interpret
Annotated dashboard and commercial recommendations.
Who we work with
- Brands and manufacturers present in or approaching the market
- Exporters from North Africa, Europe, Brazil or China
- Distributors and traders
- Investors following a sector
Fixed-fee engagement
A scope, a timeline and a deliverable agreed upfront, with a presentation to your team.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Economic intelligence
Anticipate rather than react: we track the decision makers, regulations, risks and opportunities that matter in your African markets.
Learn more →Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.