Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Talk to usMost market entries fail at first contact
The companies we interviewed in 2026 cite the same obstacles: poor introductions, limited knowledge of local business culture, an unrealistic view of the market and closed networks.
Our market entry offer addresses each of these before any capital is committed: we check the market on the ground, clarify the OHADA legal framework, select the right partners and arrange first meetings through trusted channels.
Our offer
Entry diagnosis
Market, competition, prices, regulation and realistic potential for your offer.
Entry mode
Direct export, agent, distributor, partnership, subsidiary: pros, costs and risks.
OHADA framework and formalities
Legal form, obligations, tax and set-up steps with our legal partners.
Vetted partners
Shortlisting and vetting of local partners, distributors or target clients.
Business mission
A programme of qualified meetings on site, prepared and attended by our team.
Four steps, with deliverables at each stage
Diagnosis
Your offer against the target market, and what needs to change.
Entry strategy
Entry mode, timing, budget and target partners.
Meetings
Introductions and meetings with shortlisted decision makers and partners.
Set-up
Formalities, first contracts and optional hand-over to our commercial representation.
Who we work with
- Moroccan and Tunisian companies targeting West Africa
- Ivorian companies targeting Senegal or Burkina Faso
- European firms selling their services in Africa
- SMEs testing a first export market
Fixed-fee engagement
A scope, a timeline and a deliverable agreed upfront, with a presentation to your team.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Commercial representation
A local commercial presence without opening a subsidiary: AfriCand represents your brand, prospects decision makers and follows your opportunities through to signature.
Learn more →Studies and research
Market, sector and feasibility studies built on recent official sources and field checks, so that decisions rest on facts rather than impressions.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.