Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Talk to usThe wrong distributor can lock a market for years
Distributors are often chosen too quickly, on a recommendation or a first contact. The consequences come later: poorly negotiated exclusivity, weak coverage, stock-outs, uncontrolled prices.
AfriCand maps existing distributors, checks their strength and real coverage, and helps you structure contracts that protect your brand and set clear targets.
Our offer
Distributor mapping
Inventory of players by area, channel and product category.
Vetting
Strength, references, real coverage, logistics capacity and reputation.
Contract structuring
Exclusivity, territories, targets, pricing terms and exit clauses.
Network activation plan
Targets, tracking tools, training and periodic network review.
Four steps, with deliverables at each stage
Channel analysis
How and by whom your product is bought.
Shortlist
A short list of vetted distributors.
Negotiation
Support through to contract signature.
Follow-up
Performance review and network adjustment.
Who we work with
- Consumer goods manufacturers and brands
- Equipment and input manufacturers
- African companies extending their coverage
- Groups restructuring their distributors
Representation or sales mandate
A fixed fee and a variable component linked to commercial results.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Commercial representation
A local commercial presence without opening a subsidiary: AfriCand represents your brand, prospects decision makers and follows your opportunities through to signature.
Learn more →Trading and sales
Bringing products to market and finding buyers: AfriCand acts as a commercial intermediary between West Africa, North Africa and Europe.
Learn more →Regional expansion
Choosing the right countries in the right order: we prioritise markets with the AfriCand 52-market index and coordinate successive entries.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.