Commercial representation
A local commercial presence without opening a subsidiary: AfriCand represents your brand, prospects decision makers and follows your opportunities through to signature.
Talk to usA subsidiary is costly, selling remotely does not work
In West African markets, business is won through relationships over time. A foreign company selling remotely stays invisible; a subsidiary opened too early ties up capital before the market is proven.
AfriCand's commercial representation is the intermediate step: a local team carries your brand, meets your clients, reports market feedback and lets you decide on concrete results.
Our offer
Brand representation
AfriCand acts as your local point of contact with clients, partners and public bodies.
Decision-maker prospecting
Targeting, booking meetings and presenting your offer to the right people.
Opportunity follow-up
Follow-ups, commercial proposals and support through to signature.
Market feedback
Regular reporting: pipeline, client feedback, competition and prices.
Trade shows and events
Representing your company at key professional events.
Four steps, with deliverables at each stage
Scoping
Offer, targets, objectives and rules of engagement agreed together.
Launch
Market-adapted materials, target list and first meetings.
Development
Ongoing prospecting, opportunity tracking and negotiations.
Review
Measured results and recommendation: continue, expand or set up locally.
Who we work with
- Moroccan, Tunisian and European companies
- Manufacturers testing a market before investing
- B2B service companies
- Brands with no presence in West Africa
Representation or sales mandate
A fixed fee and a variable component linked to commercial results.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →Trading and sales
Bringing products to market and finding buyers: AfriCand acts as a commercial intermediary between West Africa, North Africa and Europe.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.