Regional expansion
Choosing the right countries in the right order: we prioritise markets with the AfriCand 52-market index and coordinate successive entries.
Talk to usExpanding everywhere at once spreads resources thin
Groups that expand successfully in Africa move in stages: one solid first market, then neighbouring countries chosen for commercial, logistical and regulatory fit.
We help leadership teams arbitrate between countries with an explicit method, sequence entries and coordinate local partners so that each new market builds on the last.
Our offer
Country prioritisation
A framework based on the AfriCand index: six pillars and 18 indicators, adapted to your sector.
Entry sequencing
Country order, timing and resources needed at each stage.
Regional organisation
Role of headquarters, hubs and partners in each country.
Partner coordination
Management of local partners and consolidated tracking of the expansion.
Four steps, with deliverables at each stage
Ambition
Objectives, capabilities and limits of the group.
Prioritisation
Ranking of countries on shared criteria.
Plan
Sequence, budget and organisation.
Execution
Country-by-country entries with our teams and partners.
Who we work with
- Groups present in one country that want to expand
- North African companies building a West African platform
- Investors organising a regional portfolio
- Franchises and service networks
Fixed fee or mandate
Fixed fee for strategy work; for sourcing, a mandate with a fee at launch and a success fee.
Every engagement starts with a first call to scope your needs.
Request a proposalRelated expertise
Strategy consulting
Choosing where to go, how to get there and with whom: we help leaders turn an African ambition into a costed, executable plan.
Learn more →Market entry
Entering Côte d'Ivoire, Senegal, Burkina Faso or North Africa without losing two years: research, entry mode, OHADA framework and vetted partners.
Learn more →Distribution networks
Finding, vetting and managing the right distributors: we build the network that gets your product to the end customer.
Learn more →A project in an African market?
Tell us what you need: we will get back to you promptly.